Miners sharpen marketing strategies in hunt for marginal gains - Reuters

Miners sharpen marketing strategies in hunt for marginal gains - Reuters | marketing - Google News | December 20, 2016 at 08:20AM

Reuters

Miners sharpen marketing strategies in hunt for marginal gains Reuters "I am very confident that the culture changes we're building on will allow us to move away from this boom and bust mentality," Arnoud Balhuizen, BHP's new head of marketing and supply, told Reuters. The strategic shift, which began with the price crash ... and more »

December 20, 2016 at 08:20AM | marketing - Google News
Miners sharpen marketing strategies in hunt for marginal gains - Reuters
marketing - Google News