Tourism marketing vital for rural success
Chinook Observer Even so, it is welcome news that the Legislature is considering a move toward a performance-based statewide tourism-marketing program. The Peninsula, Pacific County and business owners have long understood the value of telling our story to the outside ... |
TheStreet.com |
Galena Sacks CEO Amid Escalating Criminal Probe Into Fentanyl Drug Marketing
TheStreet.com The Feds are investigating Galena's marketing and promotional practices for Abstral, the company's fentanyl-based painkiller, according to an 8-K filing with the Securities and Exchange Commission. Schwartz was instrumental in Galena acquiring Abstral ... |
Digital Marketing Manager
Charlotte Agenda RSM is a private marketing agency located in Charlotte, NC that has excelled in the field of retail promotions for the last 20 years. We are strategic retail, consumer promotions and marketing specialists that develop creative and compelling marketing ... |
It's been 10 years since marketing campaign sparked panic
Boston Herald BOSTON — It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who ... |
Entrepreneur |
3 Reasons Email Campaigns Remain the Best Marketing Tool
Entrepreneur I used to think that email marketing's days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there's even more value for email marketing today than in years past ... |
Fortune |
How to Get the Most Out of Your Marketing Analytics Tools
Fortune It's not that they have the wrong tools, but they're finding it hard to get a clear view of the big picture. There is an opportunity for marketing departments to get more value from their technology investments. Below are some of the ways marketing ... |
MarketingProfs.com (subscription) |
Social Media for E-Commerce Marketing [Infographic]
MarketingProfs.com (subscription) Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever. The company released an infographic that depicts how people use social ... |
Forbes |
How To Send The Best Marketing Emails For Your Startup
Forbes A review of 10 studies on email marketing by CoSchedule found that the #1 day to send email was Tuesday and that if you're sending two emails a week, Thursday should be your second day. The same study review identified four time frames that emails get ... |
Forbes |
5 Ways To Boost The Impact Of Your Marketing Automation
Forbes Despite the potential that marketing automation offers to connect with leads and convert them to customers, many brands still use this marketing tool as simply glorified email distribution. The most successful companies use their marketing automation ... |
It's Been 10 Years Since Marketing Campaign Sparked Panic
ABC News It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who placed ... |
It's been 10 years since marketing campaign sparked panic
Boston Herald BOSTON — It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who ... |
Fortune |
How to Get the Most Out of Your Marketing Analytics Tools
Fortune It's not that they have the wrong tools, but they're finding it hard to get a clear view of the big picture. There is an opportunity for marketing departments to get more value from their technology investments. Below are some of the ways marketing ... |
Fortune |
How to Get the Most Out of Your Marketing Analytics Tools
Fortune It's not that they have the wrong tools, but they're finding it hard to get a clear view of the big picture. There is an opportunity for marketing departments to get more value from their technology investments. Below are some of the ways marketing ... |
TechCrunch |
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more
TechCrunch Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the ... Facebook defends metrics errors as it puts focus on transparency |
Morpace and Marketing Evolution Announce Global Automotive Partnership
Yahoo Finance 31, 2017 /PRNewswire/ -- Morpace Inc., a marketing research and consulting firm, today announced a global strategic agreement with Marketing Evolution to bring automotive clients the award-winning ROI Brain™, an ROI optimization solution which works ... |
Business 2 Community |
Perfecting Process Silos in Marketing
Business 2 Community Do processes cramp your marketing style? Many marketers get antsy at the talk of processes, anticipating cumbersome rules that interfere with essential creativity or spontaniety. But is that true? Ironically, regardless of whether you formally ... |
Bringing Your Digital Marketing Strategy In-House: Is Your Team Ready?
Forbes Personally, as the CEO of an inbound marketing agency, I've seen some businesses benefit from bringing their marketing in-house, while I've seen others flounder and become less effective. What separates the successes from the failures? While there is ... |
It's Been 10 Years Since Marketing Campaign Sparked Panic
ABC News It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who placed ... |
Marketo Survey Finds the Future of Marketing is Engagement
Yahoo Finance 31, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of marketing software and solutions, today released its inaugural Marketing Benchmark Report, a survey that measures the marketing maturity of today's marketers – from how they think about ... |
Entrepreneur |
Shocking Valentine's Day Stats That Will Make You Rethink Your Marketing
Entrepreneur What many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine's Day campaigns geared toward couples. But with ... |
Forbes |
5 Ways To Boost The Impact Of Your Marketing Automation
Forbes Despite the potential that marketing automation offers to connect with leads and convert them to customers, many brands still use this marketing tool as simply glorified email distribution. The most successful companies use their marketing automation ... |
CIO |
IT certifications that can boost your business's marketing efforts
CIO When technology supports a business's marketing efforts, those certifications must meet today's latest trends. By investing in the certifications necessary to achieve your marketing goals, your business can satisfy end users and ensure your team is a ... |
How To Add Influencers To Your Digital Marketing Mix
Forbes Content has quickly become an integral part of any inbound marketing strategy. Consumers no longer want advertisements, but instead demand content that entertains and informs. This is great news for marketers, since the shift to content marketing costs ... |
Uniontown Herald Standard |
New Perryopolis business focuses on marketing, branding
Uniontown Herald Standard In an economy with an increasing demand on digital marketing, a new Perryopolis business has opened its doors to help clients take their business to the next level. In what was once a fruit market, a bakery and more recently a pawn shop along Route 51, ... |
Prezi Increases Product Usage with Selligent's Omnichannel Marketing Platform
Yahoo Finance REDWOOD CITY, CA and BRUSSELS, BELGIUM--(Marketwired - Jan 31, 2017) - Selligent, a provider of relationship marketing solutions based on consumer insights, today announced that Prezi, the visual presentation platform that helps people connect ... |
Bringing Your Digital Marketing Strategy In-House: Is Your Team Ready?
Forbes Personally, as the CEO of an inbound marketing agency, I've seen some businesses benefit from bringing their marketing in-house, while I've seen others flounder and become less effective. What separates the successes from the failures? While there is ... |
CIO |
4 signs your content marketing strategy needs a makeover
CIO As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It's perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that, if done correctly, it ... |
Hartford Business |
CT leaders seek probe of electric supplier marketing tactics
Hartford Business State Senate Democrats and Consumer Counsel Elin Swanson Katz are calling for a public probe into retail electric suppliers' marketing practices, saying they are abusive and result in unreasonably high rates for low-income consumers and other ... |
The Drum |
LinkedIn reveals the 10 most overused marketing buzzwords on CVs and profiles
The Drum It is common knowledge that prospective candidates for marketing roles have to be specialised and creative, experienced with a good track record; it helps to be both passionate and enthusiastic tempered with a dash of focus… however, these terms are ... |
Giving Away Your Content and Marketing to Gain Customers
Entrepreneur In this Dynamic Communication interview, author Jill Schiefelbein chats with Jay Baer, president of Convince and Convert and New York Times bestselling author, who gives a tip that can help you GROW your business. Perfect for entrepreneurs, small ... |
Ancestry Bolsters Product, Tech and Marketing Leadership Teams with Industry Veterans
Yahoo Finance Vineet Mehra joins Ancestry as Executive Vice President and Chief Marketing Officer for the company. He joins Ancestry from Johnson & Johnson where he was Global President of J&J's multi-billion dollar flagship Baby Care business. His tenure at J&J ... |
Sikh-Americans hire marketing firm for Sikhism awareness in US
The Hindu In efforts to reduce the hate crimes and violence that the Sikhs have faced since 9/11, the Sikh-American community have hired a well know marketing firm to generate a nationwide awareness about Sikhism. It has become increasingly important in today's ... |
Business.com |
4 Smart Marketing Strategies to Grow Your Business
Business.com To have a successful marketing campaign in today's world means that marketing efforts have to be balanced between digital storefronts and positive human interactions. With the bombardment of information from news feeds to Tweets comes shrinking ... |
