Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more - TechCrunch

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more - TechCrunch | marketing - Google News | January 31, 2017 at 01:56PM

TechCrunch

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more TechCrunch Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the ... Facebook defends metrics errors as it puts focus on transparencyMarketing Week all 11 news articles »

January 31, 2017 at 01:56PM | marketing - Google News
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more - TechCrunch
marketing - Google News