Marketing vs. Sales: How Account-Based Marketing Can Solve the Civil War - Forbes

Marketing vs. Sales: How Account-Based Marketing Can Solve the Civil War - Forbes | marketing - Google News | January 30, 2017 at 02:04PM

Forbes

Marketing vs. Sales: How Account-Based Marketing Can Solve the Civil War Forbes Lincoln's wisdom rings true with my own marketing and sales experience. Too often, I've seen marketers and salespeople engage in workplace warfare, forgetting entirely that both teams should have the same goal. I recently caught up with Jeff Perkins ... Interview with Jessica Fewless, Senior Director of Field and Partner Marketing at DemandbaseMarTech Advisor all 2 news articles »

January 30, 2017 at 02:04PM | marketing - Google News
Marketing vs. Sales: How Account-Based Marketing Can Solve the Civil War - Forbes
marketing - Google News