From buzzword to bullsh*t: celebrating 144 years of 'influencer marketing' - Econsultancy (blog)

From buzzword to bullsh*t: celebrating 144 years of 'influencer marketing' - Econsultancy (blog) | marketing - Google News | January 30, 2017 at 08:56AM

From buzzword to bullsh*t: celebrating 144 years of 'influencer marketing' Econsultancy (blog) Just as in B2B content marketing when it started getting harder and harder to attract attention to your latest white paper, if everyone's employing the same tactic then the rule of diminishing returns comes into play. In the case of influencer ...

January 30, 2017 at 08:56AM | marketing - Google News
From buzzword to bullsh*t: celebrating 144 years of 'influencer marketing' - Econsultancy (blog)
marketing - Google News