Brands shift marketing effectiveness focus from justification to learning - Marketing Week

Brands shift marketing effectiveness focus from justification to learning - Marketing Week | marketing - Google News | January 04, 2018 at 04:06AM

Marketing Week

Brands shift marketing effectiveness focus from justification to learning Marketing Week Inflation is rising, interest rates are on the up and consumer confidence is on a knife edge, all of which means 2018 will be a difficult year for marketing. Media agency groups including GroupM and Zenith Optimedia have cut their growth forecasts ...

January 04, 2018 at 04:06AM | marketing - Google News
Brands shift marketing effectiveness focus from justification to learning - Marketing Week
marketing - Google News