Marketing Week |
Direct Line takes 'consultancy approach' to marketing effectiveness
Marketing Week Direct Line has restructured its marketing effectiveness division as it looks to shift perceptions of the function from one that “wields a stick” to a consultancy that works alongside marketing to improve its performance. The insurance company has had ... |
January 04, 2018 at 02:19PM | marketing - Google News
Direct Line takes 'consultancy approach' to marketing effectiveness - Marketing Week
marketing - Google News
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