Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution - Forbes

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution - Forbes | marketing - Google News | January 23, 2018 at 03:44PM

Forbes

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution Forbes About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Throughout the ensuing decades, many CEOs have echoed Wanamaker's lament as they have ...

January 23, 2018 at 03:44PM | marketing - Google News
Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution - Forbes
marketing - Google News