Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study - Adweek

Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study - Adweek | marketing - Google News | January 25, 2018 at 10:19AM

Adweek

Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study Adweek Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that ...

January 25, 2018 at 10:19AM | marketing - Google News
Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study - Adweek
marketing - Google News