Netflix just increased its marketing budget to $2 billion. Here's why its CEO would rather not spend anything - CNBC

Netflix just increased its marketing budget to $2 billion. Here's why its CEO would rather not spend anything - CNBC | marketing - Google News | January 23, 2018 at 01:51PM

CNBC

Netflix just increased its marketing budget to $2 billion. Here's why its CEO would rather not spend anything CNBC "Stranger Things," "13 Reasons Why" and "Bright" were big hits on Netflix in 2017, and the company has credited marketing — as well as the content itself — for their success. As well as spending between $7.5 billion and $8 billion on shows, Netflix ... and more »

January 23, 2018 at 01:51PM | marketing - Google News
Netflix just increased its marketing budget to $2 billion. Here's why its CEO would rather not spend anything - CNBC
marketing - Google News