Why companies aren't using unified data and BI in their marketing campaigns - TNW

Why companies aren't using unified data and BI in their marketing campaigns - TNW | marketing - Google News | January 24, 2018 at 11:05AM

TNW

Why companies aren't using unified data and BI in their marketing campaigns TNW One of the main issues your marketing department struggles with daily is measurement. How do you gather, measure, understand, and make good marketing decisions without access to reliable, verifiable data and insights? It's a common problem. Customer ...

January 24, 2018 at 11:05AM | marketing - Google News
Why companies aren't using unified data and BI in their marketing campaigns - TNW
marketing - Google News