Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' - Forbes

Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' - Forbes | marketing - Google News | May 31, 2018 at 03:12PM

Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' Forbes Dino Bernacchi believes that Mazda's climb to premium positioning in terms of vehicle styling, quality and content has made enough progress that the brand can veer away from its "zoom-zoom" heritage in favor of marketing that emphasizes enjoying a ...

May 31, 2018 at 03:12PM | marketing - Google News
Mazda's New 'Feel Alive' Marketing Campaign Seeks To Elevate Brand Past 'Zoom-Zoom' - Forbes
marketing - Google News

Why marketing is critical to the age of innovation - Upstate Business Journal

Why marketing is critical to the age of innovation - Upstate Business Journal | marketing - Google News | May 31, 2018 at 02:13PM

Upstate Business Journal

Why marketing is critical to the age of innovation Upstate Business Journal By Meredith Kinsey, senior VP and COO, FUEL. “Innovation and entrepreneurship are critical components to the success of our economy. We want to enable and support a stronger innovation ecosystem in South Carolina and help the state become a top ...

May 31, 2018 at 02:13PM | marketing - Google News
Why marketing is critical to the age of innovation - Upstate Business Journal
marketing - Google News

Digital Marketing Manager - Built In Austin

Digital Marketing Manager - Built In Austin | marketing - Google News | May 31, 2018 at 01:45PM

Digital Marketing Manager Built In Austin The Digital Marketing Manager is responsible to drive efficiencies and value out of our existing paid search campaigns and develop new strategies to increase more qualified traffic to our website. The Digital Marketing Manager will use optimization ...

May 31, 2018 at 01:45PM | marketing - Google News
Digital Marketing Manager - Built In Austin
marketing - Google News

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes | marketing - Google News | May 31, 2018 at 10:00AM

Forbes

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles Forbes It seems like common sense to build a marketing team with marketing professionals. After all, marketing people are really good at doing marketing things. They're passionate about creative concepts and promotions. They work together, maybe hang together ...

May 31, 2018 at 10:00AM | marketing - Google News
Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes
marketing - Google News

ConDati raises $4.75 million for digital marketing analytics - VentureBeat

ConDati raises $4.75 million for digital marketing analytics - VentureBeat | marketing - Google News | May 31, 2018 at 10:01AM

VentureBeat

ConDati raises $4.75 million for digital marketing analytics VentureBeat “We're moving marketing out of incomplete and antiquated spreadsheets into a whole new way to monitor, understand and manage the business,” said Ken Gardner, CEO of ConDati, in a statement. “We're delivering immediate and actionable insights that ... conDati Marketing Analytics Unveiled to Transform Digital CampaignsMarTech Series conDati Reinvents Digital Marketing AnalyticsPR Newswire (press release) all 4 news articles »

May 31, 2018 at 10:01AM | marketing - Google News
ConDati raises $4.75 million for digital marketing analytics - VentureBeat
marketing - Google News

Is Voice Set To Be The Next Big Thing In Marketing? - Forbes

Is Voice Set To Be The Next Big Thing In Marketing? - Forbes | marketing - Google News | May 31, 2018 at 11:39AM

Forbes

Is Voice Set To Be The Next Big Thing In Marketing? Forbes Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple's voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing ...

May 31, 2018 at 11:39AM | marketing - Google News
Is Voice Set To Be The Next Big Thing In Marketing? - Forbes
marketing - Google News

ConDati raises $4.75 million for digital marketing analytics - VentureBeat

ConDati raises $4.75 million for digital marketing analytics - VentureBeat | marketing - Google News | May 31, 2018 at 10:01AM

VentureBeat

ConDati raises $4.75 million for digital marketing analytics VentureBeat “We're moving marketing out of incomplete and antiquated spreadsheets into a whole new way to monitor, understand and manage the business,” said Ken Gardner, CEO of ConDati, in a statement. “We're delivering immediate and actionable insights that ... conDati Marketing Analytics Unveiled to Transform Digital CampaignsMarTech Series conDati Launches Marketing Analytics Service to Improve Performance of Digital CampaignsMarTech Advisor conDati Reinvents Digital Marketing AnalyticsPR Newswire (press release) all 4 news articles »

May 31, 2018 at 10:01AM | marketing - Google News
ConDati raises $4.75 million for digital marketing analytics - VentureBeat
marketing - Google News

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes | marketing - Google News | May 31, 2018 at 10:00AM

Forbes

Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles Forbes It seems like common sense to build a marketing team with marketing professionals. After all, marketing people are really good at doing marketing things. They're passionate about creative concepts and promotions. They work together, maybe hang together ...

May 31, 2018 at 10:00AM | marketing - Google News
Build Your Next Marketing Campaign Team On Skill Sets, Not Job Titles - Forbes
marketing - Google News

How To Create An Algorithm-Proof Online Marketing Strategy - Forbes

How To Create An Algorithm-Proof Online Marketing Strategy - Forbes | marketing - Google News | May 31, 2018 at 09:00AM

Forbes

How To Create An Algorithm-Proof Online Marketing Strategy Forbes Online marketing used to be a much more even playing field with a low barrier to success. But as the internet has matured and become more sophisticated, the companies running the show (like Facebook, Google and Amazon) have had to evolve with it, ...

May 31, 2018 at 09:00AM | marketing - Google News
How To Create An Algorithm-Proof Online Marketing Strategy - Forbes
marketing - Google News

How To Make Thought Leadership The Best Part Of Your Marketing Strategy - Forbes

How To Make Thought Leadership The Best Part Of Your Marketing Strategy - Forbes | marketing - Google News | May 31, 2018 at 07:30AM

Forbes

How To Make Thought Leadership The Best Part Of Your Marketing Strategy Forbes But not all strategies fit for every step in a marketing funnel, and not all content types are created equal. Marketing specifically for lead generation, lead conversion and brand awareness are each important and play different roles in fulfilling ...

May 31, 2018 at 07:30AM | marketing - Google News
How To Make Thought Leadership The Best Part Of Your Marketing Strategy - Forbes
marketing - Google News

10 Genius Marketing Campaigns That Went Viral - Entrepreneur

10 Genius Marketing Campaigns That Went Viral - Entrepreneur | marketing - Google News | May 31, 2018 at 07:08AM

Entrepreneur

10 Genius Marketing Campaigns That Went Viral Entrepreneur The purpose of marketing is simple: Put the right message in front of the right audience. But before brands can do that today, their marketers must take on a more difficult task: Refine a message that cuts through the noise (and then, you know ...

May 31, 2018 at 07:08AM | marketing - Google News
10 Genius Marketing Campaigns That Went Viral - Entrepreneur
marketing - Google News

Why Marketing Can't Slow Down After the Sale - The Content Standard by Skyword

Why Marketing Can't Slow Down After the Sale - The Content Standard by Skyword | marketing - Google News | May 31, 2018 at 07:47AM

The Content Standard by Skyword

Why Marketing Can't Slow Down After the Sale The Content Standard by Skyword A friend is easier lost than found. And so is a customer. Keeping friends and retaining customers takes hard work. But it's worth putting in the work to get the payoff: close relationships and consistent business. Customer marketing is based on the ...

May 31, 2018 at 07:47AM | marketing - Google News
Why Marketing Can't Slow Down After the Sale - The Content Standard by Skyword
marketing - Google News

FBN Says New Product Suite Makes Crop Marketing Easier - agprofessional.com

FBN Says New Product Suite Makes Crop Marketing Easier - agprofessional.com | marketing - Google News | May 31, 2018 at 01:16AM

agprofessional.com

FBN Says New Product Suite Makes Crop Marketing Easier agprofessional.com Thursday Farmer's Business Network (FBN) announced it will be introducing a suite of four offerings to help farmers through crop marketing. The company says this is a result of overwhelming demand for marketing support from their farmer customers.

May 31, 2018 at 01:16AM | marketing - Google News
FBN Says New Product Suite Makes Crop Marketing Easier - agprofessional.com
marketing - Google News

Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads - Marketing Land

Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads - Marketing Land | marketing - Google News | May 30, 2018 at 05:05PM

Marketing Land

Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads Marketing Land Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers ...

May 30, 2018 at 05:05PM | marketing - Google News
Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads - Marketing Land
marketing - Google News

Sales & Marketing Coordinator - mediabistro.com

Sales & Marketing Coordinator - mediabistro.com | marketing - Google News | May 31, 2018 at 12:20AM

mediabistro.com

Sales & Marketing Coordinator mediabistro.com Our Publishing Company is seeking someone who will provide administrative sales, marketing and production support to individuals within the Advertising department as well as in coordination with other departments. The position entails being the “go to” ...

May 31, 2018 at 12:20AM | marketing - Google News
Sales & Marketing Coordinator - mediabistro.com
marketing - Google News

When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes

When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes | marketing - Google News | May 29, 2018 at 12:27PM

Forbes

When Marketing Gets Messy: Confronting The Creative Disconnect Forbes Marketing strategy doesn't always illuminate the road ahead. When it's flawed, marketing strategy can overlook what's obvious, downplay what's essential, and otherwise create easily avoidable havoc. John Sculley, who was president of Pepsi-Cola for six ...

May 29, 2018 at 12:27PM | marketing - Google News
When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes
marketing - Google News

Minnesota attorney general sues maker of fentanyl spray over 'brazen,' 'crass' marketing tactics - Minneapolis Star Tribune

Minnesota attorney general sues maker of fentanyl spray over 'brazen,' 'crass' marketing tactics - Minneapolis Star Tribune | marketing - Google News | May 30, 2018 at 09:26PM

Minneapolis Star Tribune

Minnesota attorney general sues maker of fentanyl spray over 'brazen,' 'crass' marketing tactics Minneapolis Star Tribune In a lawsuit filed Wednesday, Minnesota Attorney General Lori Swanson said that Insys Therapeutics violated federal laws that prevent off-label marketing of prescription drugs, and recklessly promoted a drug that is only supposed to be used to manage ... Minnesota sues pharma firm over 'brazen' marketing of opioid painkillerMinnesota Public Radio News Minnesota sues opioid maker Insys over improper drug marketingReuters State sues opioid drug maker over marketingMesabi Daily News all 23 news articles »

May 30, 2018 at 09:26PM | marketing - Google News
Minnesota attorney general sues maker of fentanyl spray over 'brazen,' 'crass' marketing tactics - Minneapolis Star Tribune
marketing - Google News

Trump Tower sign invisible in marketing brochure — and the web takes notice - Chicago Tribune

Trump Tower sign invisible in marketing brochure — and the web takes notice - Chicago Tribune | marketing - Google News | May 30, 2018 at 06:44PM

Chicago Tribune

Trump Tower sign invisible in marketing brochure — and the web takes notice Chicago Tribune Trump boasted that “many people” loved the sign despite its critics, and compared it to Los Angeles' historic Hollywood Sign. “It's a matter of pride as well as marketing,” Trump wrote. “A while ago, someone asked me if I was somehow embarrassed by my ...

May 30, 2018 at 06:44PM | marketing - Google News
Trump Tower sign invisible in marketing brochure — and the web takes notice - Chicago Tribune
marketing - Google News

How Marketers Can Start Integrating AI in Their Work - Harvard Business Review

How Marketers Can Start Integrating AI in Their Work - Harvard Business Review | marketing - Google News | May 29, 2018 at 10:18AM

Harvard Business Review

How Marketers Can Start Integrating AI in Their Work Harvard Business Review According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. AI holds ...

May 29, 2018 at 10:18AM | marketing - Google News
How Marketers Can Start Integrating AI in Their Work - Harvard Business Review
marketing - Google News

Five Essential Marketing Strategies For Any Startup - Forbes

Five Essential Marketing Strategies For Any Startup - Forbes | marketing - Google News | May 30, 2018 at 08:01AM

Forbes

Five Essential Marketing Strategies For Any Startup Forbes We all know marketing is essential for all businesses, but it's even more important for startups. Unless people know about your startup and what it offers, they probably won't buy your products or services. At Kobe Digital, we come across all types of ...

May 30, 2018 at 08:01AM | marketing - Google News
Five Essential Marketing Strategies For Any Startup - Forbes
marketing - Google News

Influencer Marketing to Win Lions: Has Cannes Lost It Completely? - Adweek

Influencer Marketing to Win Lions: Has Cannes Lost It Completely? - Adweek | marketing - Google News | May 30, 2018 at 12:32PM

Adweek

Influencer Marketing to Win Lions: Has Cannes Lost It Completely? Adweek The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and innovation. It is considered the ultimate award for ...

May 30, 2018 at 12:32PM | marketing - Google News
Influencer Marketing to Win Lions: Has Cannes Lost It Completely? - Adweek
marketing - Google News

The Secret to Marketing Marijuana Lies With Cannabis Influencers - Adweek

The Secret to Marketing Marijuana Lies With Cannabis Influencers - Adweek | marketing - Google News | May 30, 2018 at 01:11PM

Adweek

The Secret to Marketing Marijuana Lies With Cannabis Influencers Adweek It's official: America's fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy ...

May 30, 2018 at 01:11PM | marketing - Google News
The Secret to Marketing Marijuana Lies With Cannabis Influencers - Adweek
marketing - Google News

When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes

When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes | marketing - Google News | May 29, 2018 at 12:27PM

Forbes

When Marketing Gets Messy: Confronting The Creative Disconnect Forbes Marketing strategy doesn't always illuminate the road ahead. When it's flawed, marketing strategy can overlook what's obvious, downplay what's essential, and otherwise create easily avoidable havoc. John Sculley, who was president of Pepsi-Cola for six ...

May 29, 2018 at 12:27PM | marketing - Google News
When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes
marketing - Google News

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Danbury News Times

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Danbury News Times | marketing - Google News | May 30, 2018 at 12:56PM

Danbury News Times

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab Danbury News Times To avoid "teaching" Gmail that your contact is not interested in hearing from you, leverage an email marketing tactic called list segmentation. This is when you send emails to your list to get customers to "raise their hand" by clicking on a link in ...

May 30, 2018 at 12:56PM | marketing - Google News
5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Danbury News Times
marketing - Google News

Vice President,Marketing,NBCUniversal Corporate Social Responsibility - mediabistro.com

Vice President,Marketing,NBCUniversal Corporate Social Responsibility - mediabistro.com | marketing - Google News | May 30, 2018 at 09:04AM

Vice President,Marketing,NBCUniversal Corporate Social Responsibility mediabistro.com The Vice President will also drive a marketing strategy that will help build internal awareness for what the company stands for and provide a framework for the pro-social initiatives across all the NBCUniversal brands. The ideal candidate can smoothly ...

May 30, 2018 at 09:04AM | marketing - Google News
Vice President,Marketing,NBCUniversal Corporate Social Responsibility - mediabistro.com
marketing - Google News

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Entrepreneur

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Entrepreneur | marketing - Google News | May 30, 2018 at 10:32AM

Entrepreneur

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab Entrepreneur To avoid "teaching" Gmail that your contact is not interested in hearing from you, leverage an email marketing tactic called list segmentation. This is when you send emails to your list to get customers to "raise their hand" by clicking on a link in ... and more »

May 30, 2018 at 10:32AM | marketing - Google News
5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab - Entrepreneur
marketing - Google News

Four Rules For Marketing To Small And Midsize Businesses - Forbes

Four Rules For Marketing To Small And Midsize Businesses - Forbes | marketing - Google News | May 29, 2018 at 07:00AM

Forbes

Four Rules For Marketing To Small And Midsize Businesses Forbes In our business, we focus on helping enterprise-level companies sell and market to small and midsize businesses. SMBs are a large, varied and attractive segment for agencies as well as most other sectors that sell products or services to business ...

May 29, 2018 at 07:00AM | marketing - Google News
Four Rules For Marketing To Small And Midsize Businesses - Forbes
marketing - Google News