It's all in the name when it comes to marketing property in Hong Kong - South China Morning Post

It's all in the name when it comes to marketing property in Hong Kong - South China Morning Post | marketing - Google News | May 29, 2018 at 06:02AM

South China Morning Post

It's all in the name when it comes to marketing property in Hong Kong South China Morning Post Choosing a winning name, plus the subsequent advertising campaign generally costs at least HK$1 million (US$127,000), according to marketing experts. The name of a development takes on particular significance in a market like Hong Kong, where ...

May 29, 2018 at 06:02AM | marketing - Google News
It's all in the name when it comes to marketing property in Hong Kong - South China Morning Post
marketing - Google News