Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review

Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review | marketing - Google News | May 30, 2018 at 11:13AM

Harvard Business Review

Why Marketing Analytics Hasn't Lived Up to Its Promise Harvard Business Review Research indicates that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% to 17.3% — a 198% increase. These increases are expected despite witnessing only a 3.1% increase in ... and more »

May 30, 2018 at 11:13AM | marketing - Google News
Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review
marketing - Google News