Automotive News (blog) |
Acura's Ikeda recalls when marketing went adrift
Automotive News (blog) Acura's marketing, he said, had lost its way, with a disconnect between the ad messaging and the product. In its trailblazing early years as the first Japanese luxury brand, Ikeda said, Acura's DNA was based on performance. The NSX, introduced a few ... |
May 26, 2018 at 01:44AM | marketing - Google News
Acura's Ikeda recalls when marketing went adrift - Automotive News (blog)
marketing - Google News
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