Reuters |
Exclusive: Toyota, pressed to innovate, is cutting marketing costs to fuel research
Reuters Chief executive Akio Toyoda and chief financial and risk officer Koji Kobayashi want to follow the example of Tesla, Google and Tencent - all of which rely heavily on cheaper, often more innovative non-traditional marketing. They say the savings should ... Toyota, pressed to innovate, cuts marketing costs to fuel research |
June 20, 2018 at 08:11PM | marketing - Google News
Exclusive: Toyota, pressed to innovate, is cutting marketing costs to fuel research - Reuters
marketing - Google News
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