Leica's first watches are more than mere marketing - The Verge

Leica's first watches are more than mere marketing - The Verge | marketing - Google News | June 21, 2018 at 07:00AM

The Verge

Leica's first watches are more than mere marketing The Verge Germany's Leica, a company that enjoys global renown for its high-quality cameras, is not shy about licensing its name out to lesser products. As of today, you can buy Leica headphones, Leica bags, smartphones with dubious Leica co-engineering claims, ... and more »

June 21, 2018 at 07:00AM | marketing - Google News
Leica's first watches are more than mere marketing - The Verge
marketing - Google News