When Sales and Marketing Aren't Aligned, Both Suffer - Harvard Business Review

When Sales and Marketing Aren't Aligned, Both Suffer - Harvard Business Review | marketing - Google News | June 01, 2018 at 09:18AM

Harvard Business Review

When Sales and Marketing Aren't Aligned, Both Suffer Harvard Business Review After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. The product line was priced to grow market share, yet the sales force compensation was structured to incentivize ...

June 01, 2018 at 09:18AM | marketing - Google News
When Sales and Marketing Aren't Aligned, Both Suffer - Harvard Business Review
marketing - Google News