Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review

Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review | marketing - Google News | May 30, 2018 at 11:13AM

Harvard Business Review

Why Marketing Analytics Hasn't Lived Up to Its Promise Harvard Business Review We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University's Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage ... and more »

May 30, 2018 at 11:13AM | marketing - Google News
Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review
marketing - Google News