Influencer Marketing Lessons from Fashion Nova and Zara - The Business of Fashion

Influencer Marketing Lessons from Fashion Nova and Zara - The Business of Fashion | marketing - Google News | July 25, 2018 at 04:13AM

The Business of Fashion

Influencer Marketing Lessons from Fashion Nova and Zara The Business of Fashion “The most successful strategies are where you consider the influencer marketing industry like a pyramid,” where the influencers with the most followers aren't necessarily right for the brand, whereas micro-influencers may be more effective. “If you ...

July 25, 2018 at 04:13AM | marketing - Google News
Influencer Marketing Lessons from Fashion Nova and Zara - The Business of Fashion
marketing - Google News