Lovesac IPO: Clever Marketing, Little Substance
Seeking Alpha Lovesac pulled off a successful IPO, pricing at $16 versus an initial expected range of $13-15. Since then, shares have zoomed up 25% to above $20. Lovesac succeeds greatly in marketing itself as an omni-channel retailer with an e-commerce focus, but ... |
July 01, 2018 at 04:29PM | marketing - Google News
Lovesac IPO: Clever Marketing, Little Substance - Seeking Alpha
marketing - Google News
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