How Blockchain Can Help Marketers Build Better Relationships with Their Customers - Harvard Business Review

How Blockchain Can Help Marketers Build Better Relationships with Their Customers - Harvard Business Review | marketing - Google News | October 01, 2018 at 11:13AM

Harvard Business Review

How Blockchain Can Help Marketers Build Better Relationships with Their Customers Harvard Business Review Blockchain has important implications for marketing and advertising. Today, marketers often try to get access to customer data by paying third-parties (like Facebook) to share information. But blockchain could allow merchants to use micropayments to ...

October 01, 2018 at 11:13AM | marketing - Google News
How Blockchain Can Help Marketers Build Better Relationships with Their Customers - Harvard Business Review
marketing - Google News