Direct Marketing News |
Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down
Direct Marketing News New research by the Direct Marketing Association and Winterberry Group shows that nearly three quarters of marketers are confident in data-driven marketing (DDM) and half express strong interest in its potential growth. However, that confidence is ... |
May 29, 2015 at 03:37AM | marketing - Google News
Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down - Direct Marketing News
marketing - Google News
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