Only 23% of staff think marketing should lead digital strategy - The Drum

Only 23% of staff think marketing should lead digital strategy - The Drum | marketing - Google News | May 31, 2015 at 06:58AM

Only 23% of staff think marketing should lead digital strategy The Drum Less than a quarter (23 per cent) of professionals working outside of the marketing department believe the function should lead their company's digital agenda, despite most (88 per cent) marketers contrary thoughts, according to a new report. The ...

May 31, 2015 at 06:58AM | marketing - Google News
Only 23% of staff think marketing should lead digital strategy - The Drum
marketing - Google News