It's Time to Face Marketing's Impact on Customer Experience - Direct Marketing News

It's Time to Face Marketing's Impact on Customer Experience - Direct Marketing News | marketing - Google News | September 01, 2015 at 01:15AM

Direct Marketing News

It's Time to Face Marketing's Impact on Customer Experience Direct Marketing News “We're seeing more CMOs and senior marketers recognizing that their responsibility isn't just to get customers in the door, but to help grow the business,” says Bruce Temkin, managing partner of Temkin Group, a customer experience consultancy. “That's ... and more »

September 01, 2015 at 01:15AM | marketing - Google News
It's Time to Face Marketing's Impact on Customer Experience - Direct Marketing News
marketing - Google News

Look inside the anatomy of an effective marketing email - Inman.com

Look inside the anatomy of an effective marketing email - Inman.com | marketing - Google News | August 31, 2015 at 08:01PM

Look inside the anatomy of an effective marketing email Inman.com Inboxes are getting filled with an average of 204 emails a day. So how can you cut through the inbox clutter and get your message across to prospects and customers? Learn powerful email marketing tactics with Chris Scott and Kyle Strohschein of The ... and more »

August 31, 2015 at 08:01PM | marketing - Google News
Look inside the anatomy of an effective marketing email - Inman.com
marketing - Google News

City aids LEGO employee in new marketing business - Pittsburg Morning Sun

City aids LEGO employee in new marketing business - Pittsburg Morning Sun | marketing - Google News | August 31, 2015 at 10:21PM

City aids LEGO employee in new marketing business Pittsburg Morning Sun When LEGO Education's Senior Marketing Manager Brandee Johnson first heard about the company's decision to relocate to Boston, she had to make a decision whether to leave or stay in Pittsburg. It turns out the decision wasn't that hard to make.

August 31, 2015 at 10:21PM | marketing - Google News
City aids LEGO employee in new marketing business - Pittsburg Morning Sun
marketing - Google News

Former Pa. LCB marketing director accepted bribes, feds charge - PennLive.com

Former Pa. LCB marketing director accepted bribes, feds charge - PennLive.com | marketing - Google News | August 31, 2015 at 05:19PM

PennLive.com

Former Pa. LCB marketing director accepted bribes, feds charge PennLive.com A former marketing director for the Pennsylvania Liquor Control Board spent about a decade accepting bribes and kick-backs, including golf outings, from liquor suppliers, federal officials said in charges filed Monday. Even as U.S. Attorney Peter Smith ... Former Pa. Liquor Control Board marketing director charged with violating ...FOX43.com Ex-PLCB marketing director charged in taking bribes, kickbacksPhilly.com all 15 news articles »

August 31, 2015 at 05:19PM | marketing - Google News
Former Pa. LCB marketing director accepted bribes, feds charge - PennLive.com
marketing - Google News

Former Pa. Liquor Control Board marketing director charged with violating ... - FOX43.com

Former Pa. Liquor Control Board marketing director charged with violating ... - FOX43.com | marketing - Google News | August 31, 2015 at 05:38PM

FOX43.com

Former Pa. Liquor Control Board marketing director charged with violating ... FOX43.com HARRISBURG, Pa. – The former Director of Marketing and Merchandising for the Pennsylvania Liquor Control Board (PA-LCB) is charged with a scheme to defraud the state, its citizens and the PA-LCB of their right to his honest services as a public ... Former Pa. LCB marketing director accepted bribes, feds chargePennLive.com Ex-PLCB marketing director charged in taking bribes, kickbacksPhilly.com all 11 news articles »

August 31, 2015 at 05:38PM | marketing - Google News
Former Pa. Liquor Control Board marketing director charged with violating ... - FOX43.com
marketing - Google News

Apple Music's abject marketing failure - BGR

Apple Music's abject marketing failure - BGR | marketing - Google News | August 31, 2015 at 05:45PM

BGR

Apple Music's abject marketing failure BGR Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service are no longer using it. Offering a rebuttal, Apple subsequently claimed that only 21% of ... and more »

August 31, 2015 at 05:45PM | marketing - Google News
Apple Music's abject marketing failure - BGR
marketing - Google News

Voices: Tony Hellenbrand, on the Value of Joint Marketing Events - Wall Street Journal

Voices: Tony Hellenbrand, on the Value of Joint Marketing Events - Wall Street Journal | marketing - Google News | August 31, 2015 at 04:57PM

Wall Street Journal

Voices: Tony Hellenbrand, on the Value of Joint Marketing Events Wall Street Journal Advisers are looking for a magical marketing tool that gives them a big return for a small investment. My firm has tried a number of strategies, from direct mail to pay-per-click to radio advertising, with so-so results. But one strategy stands out for ...

August 31, 2015 at 04:57PM | marketing - Google News
Voices: Tony Hellenbrand, on the Value of Joint Marketing Events - Wall Street Journal
marketing - Google News

Jackson's release cuts to the heart of M&T's Bills marketing campaign - Buffalo News

Jackson's release cuts to the heart of M&T's Bills marketing campaign - Buffalo News | marketing - Google News | August 31, 2015 at 04:04PM

Jackson's release cuts to the heart of M&T's Bills marketing campaign Buffalo News Fred Jackson's departure from the Buffalo Bills also affects a staple of M&T Bank's Bills-related marketing lineup. Jackson began a marketing relationship with the Buffalo-based bank in 2011. The popular running back is under contract with M&T through ... and more »

August 31, 2015 at 04:04PM | marketing - Google News
Jackson's release cuts to the heart of M&T's Bills marketing campaign - Buffalo News
marketing - Google News

Marketers are about to make new friends — or not — with data scientists - VentureBeat

Marketers are about to make new friends — or not — with data scientists - VentureBeat | marketing - Google News | August 31, 2015 at 03:02PM

VentureBeat

Marketers are about to make new friends — or not — with data scientists VentureBeat If you want to build a data science-driven marketing competency in-house, you need to train up your current marketers or hire new ones. It's tough to teach your average marketer differential partial equations, so I'd give the job to a data scientist ...

August 31, 2015 at 03:02PM | marketing - Google News
Marketers are about to make new friends — or not — with data scientists - VentureBeat
marketing - Google News

5 Top Social Marketing Lessons From British Small Businesses - SocialTimes

5 Top Social Marketing Lessons From British Small Businesses - SocialTimes | marketing - Google News | August 31, 2015 at 02:31PM

SocialTimes

5 Top Social Marketing Lessons From British Small Businesses SocialTimes Delegates from these companies were invited on a 5-day trip to the U.S. to hear from top export advisers, trade experts and British companies that were already ruling the U.S. market. It also gave them the opportunity to network with American companies ...

August 31, 2015 at 02:31PM | marketing - Google News
5 Top Social Marketing Lessons From British Small Businesses - SocialTimes
marketing - Google News

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups - Entrepreneur

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups - Entrepreneur | marketing - Google News | August 31, 2015 at 02:23PM

Entrepreneur

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups Entrepreneur As the founder and CEO of Moburst, a mobile-marketing agency, I often meet large brands that work hard to maintain their innovative edge but fail to include their mobile strategy in the process. And so, to make things easier, here are a few ways to ...

August 31, 2015 at 02:23PM | marketing - Google News
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups - Entrepreneur
marketing - Google News

Crafting A Digital Marketing Strategy For Your Audience - Business 2 Community

Crafting A Digital Marketing Strategy For Your Audience - Business 2 Community | marketing - Google News | August 31, 2015 at 12:05PM

Business 2 Community

Crafting A Digital Marketing Strategy For Your Audience Business 2 Community With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its ...

August 31, 2015 at 12:05PM | marketing - Google News
Crafting A Digital Marketing Strategy For Your Audience - Business 2 Community
marketing - Google News

Accenture Boosts Digital Market Capabilities with AD.Dialeto - Zacks.com

Accenture Boosts Digital Market Capabilities with AD.Dialeto - Zacks.com | marketing - Google News | August 31, 2015 at 01:28PM

Accenture Boosts Digital Market Capabilities with AD.Dialeto Zacks.com Accenture plc (ACN - Analyst Report) recently announced the acquisition of Brazilian digital services provider, AD.Dialeto. The move is part of the company's efforts to bolster its digital marketing capabilities. The terms of the deal have not been ... and more »

August 31, 2015 at 01:28PM | marketing - Google News
Accenture Boosts Digital Market Capabilities with AD.Dialeto - Zacks.com
marketing - Google News

4 Ways To Maintain Marketing Relevance Through Reinvention - Forbes

4 Ways To Maintain Marketing Relevance Through Reinvention - Forbes | marketing - Google News | August 31, 2015 at 01:48PM

4 Ways To Maintain Marketing Relevance Through Reinvention Forbes Some companies have to reinvent their overall brand strategy, some are looking to merge their online and offline distribution channels, and some companies decide to change their marketing and pricing strategies. Despite the varying strategies, all of ...

August 31, 2015 at 01:48PM | marketing - Google News
4 Ways To Maintain Marketing Relevance Through Reinvention - Forbes
marketing - Google News

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program - Search Engine Land

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program - Search Engine Land | marketing - Google News | August 31, 2015 at 12:26PM

Search Engine Land

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program Search Engine Land As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business ...

August 31, 2015 at 12:26PM | marketing - Google News
Yahoo Follows Google In Building Out Local Search Marketing Reseller Program - Search Engine Land
marketing - Google News

Global sales and marketing firm ZS opens Singapore office - PR Newswire (press release)

Global sales and marketing firm ZS opens Singapore office - PR Newswire (press release) | marketing - Google News | August 31, 2015 at 09:07AM

Global sales and marketing firm ZS opens Singapore office PR Newswire (press release) EVANSTON, Ill., Aug. 31, 2015 /PRNewswire/ -- In a move to expand its presence in the Asia-Pacific region, global sales and marketing firm ZS recently opened an office in Singapore. The new office is ZS's fifth location in Asia and 22nd worldwide ... and more »

August 31, 2015 at 09:07AM | marketing - Google News
Global sales and marketing firm ZS opens Singapore office - PR Newswire (press release)
marketing - Google News

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective - Marketing Land

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective - Marketing Land | marketing - Google News | August 31, 2015 at 11:26AM

Marketing Land

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective Marketing Land In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business' products or services, while sales teams pitch customers directly. Inbound marketers are often seen ...

August 31, 2015 at 11:26AM | marketing - Google News
4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective - Marketing Land
marketing - Google News

Luxembourg's leading food retailer to stop marketing Israeli products - Middle East Monitor

Luxembourg's leading food retailer to stop marketing Israeli products - Middle East Monitor | marketing - Google News | August 31, 2015 at 09:55AM

Luxembourg's leading food retailer to stop marketing Israeli products Middle East Monitor The largest grocery store chain in Luxembourg, Cactus, has decided to stop marketing fruit and vegetables imported from Israel until verifying that they not from Israeli settlements built on Palestinian occupied territories. Israel's Yediot Ahronot ... and more »

August 31, 2015 at 09:55AM | marketing - Google News
Luxembourg's leading food retailer to stop marketing Israeli products - Middle East Monitor
marketing - Google News

Headache Or Opportunity? The Profusion Of Marketing Data - Marketing Land

Headache Or Opportunity? The Profusion Of Marketing Data - Marketing Land | marketing - Google News | August 31, 2015 at 10:47AM

Marketing Land

Headache Or Opportunity? The Profusion Of Marketing Data Marketing Land Many changes are currently shifting the marketing industry. And each development revolves around an unprecedented profusion of information, providing marketers with the opportunity to connect data sources to piece together comprehensive narratives on ...

August 31, 2015 at 10:47AM | marketing - Google News
Headache Or Opportunity? The Profusion Of Marketing Data - Marketing Land
marketing - Google News

How to Manage Tradeshow Logistics & Marketing - Business 2 Community

How to Manage Tradeshow Logistics & Marketing - Business 2 Community | marketing - Google News | August 31, 2015 at 11:35AM

How to Manage Tradeshow Logistics & Marketing Business 2 Community Smooth sailing is a rare term when it comes to event marketing and to achieve it, you need to have a plan. Managing your logistics and marketing can be a breeze by creating, implementing and following an effective timeline. Here are some tips on how to ...

August 31, 2015 at 11:35AM | marketing - Google News
How to Manage Tradeshow Logistics & Marketing - Business 2 Community
marketing - Google News

Does Your Marketing Influence B2B Decision-Makers? - eMarketer

Does Your Marketing Influence B2B Decision-Makers? - eMarketer | marketing - Google News | August 31, 2015 at 01:07AM

Does Your Marketing Influence B2B Decision-Makers? eMarketer Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party ...

August 31, 2015 at 01:07AM | marketing - Google News
Does Your Marketing Influence B2B Decision-Makers? - eMarketer
marketing - Google News

How CMOs Can Achieve Better Marketing With Goal-Directed Buyer Personas - Business 2 Community

How CMOs Can Achieve Better Marketing With Goal-Directed Buyer Personas - Business 2 Community | marketing - Google News | August 31, 2015 at 11:12AM

Business 2 Community

How CMOs Can Achieve Better Marketing With Goal-Directed Buyer Personas Business 2 Community When I first launched the concept of buyer personas in 2001, the worry then was helping marketing and sales executives to understand what was behind the development of personas. And, how to get past looking at the picture of a buyer persona and into ...

August 31, 2015 at 11:12AM | marketing - Google News
How CMOs Can Achieve Better Marketing With Goal-Directed Buyer Personas - Business 2 Community
marketing - Google News

Why a Central Repository for Marketing Collateral Matters to Demand Generation - Business 2 Community

Why a Central Repository for Marketing Collateral Matters to Demand Generation - Business 2 Community | marketing - Google News | August 31, 2015 at 10:32AM

Business 2 Community

Why a Central Repository for Marketing Collateral Matters to Demand Generation Business 2 Community With the rise of digital innovation in marketing, B2B buyers now go through about 57% of the purchasing process before ever talking to sales. Demand generation strategies need to follow suit by leveraging the “ace in the hole” of marketing content ...

August 31, 2015 at 10:32AM | marketing - Google News
Why a Central Repository for Marketing Collateral Matters to Demand Generation - Business 2 Community
marketing - Google News

Jargon Buster: Advanced Marketing Attribution Glossary for Marketers - Business 2 Community

Jargon Buster: Advanced Marketing Attribution Glossary for Marketers - Business 2 Community | marketing - Google News | August 31, 2015 at 09:30AM

Jargon Buster: Advanced Marketing Attribution Glossary for Marketers Business 2 Community Marketing has long been driven by art. Creativity was king in the era of Mad Men, when ads were guided by intuition, back-of-the-napkin drawings and catchy slogans. But the explosion of data has driven a decided shift way from gut feel toward data ...

August 31, 2015 at 09:30AM | marketing - Google News
Jargon Buster: Advanced Marketing Attribution Glossary for Marketers - Business 2 Community
marketing - Google News

diptyque paris Is Hiring A Marketing Assistant In NYC - Fashionista (blog)

diptyque paris Is Hiring A Marketing Assistant In NYC - Fashionista (blog) | marketing - Google News | August 31, 2015 at 08:24AM

Fashionista (blog)

diptyque paris Is Hiring A Marketing Assistant In NYC Fashionista (blog) Responsibilities will include managing marketing collateral and assets, ensuring successful implementation of launches across wholesale accounts and boutiques, creation of merchandising items, managing corporate partnership accounts, and ad hoc ...

August 31, 2015 at 08:24AM | marketing - Google News
diptyque paris Is Hiring A Marketing Assistant In NYC - Fashionista (blog)
marketing - Google News

Denny's fires marketing salvo in McDonald's-Burger King 'McWhopper' tiff - USA TODAY

Denny's fires marketing salvo in McDonald's-Burger King 'McWhopper' tiff - USA TODAY | marketing - Google News | August 31, 2015 at 07:07AM

Denny's fires marketing salvo in McDonald's-Burger King 'McWhopper' tiff USA TODAY McDonald's wasn't lovin' it, but the fast casual restaurant chain Denny's is game for making a “peace burger” with Burger King. In a full-page ad in USA TODAY on Monday, Denny's says it wants to collaborate with Burger King to make a mashup burger with ... and more »

August 31, 2015 at 07:07AM | marketing - Google News
Denny's fires marketing salvo in McDonald's-Burger King 'McWhopper' tiff - USA TODAY
marketing - Google News

Twitter zeroes in on new chief marketing officer - The Drum

Twitter zeroes in on new chief marketing officer - The Drum | marketing - Google News | August 31, 2015 at 05:25AM

The Drum

Twitter zeroes in on new chief marketing officer The Drum Twitter is reportedly close to signing up a new chief marketing officer after incumbent Anthony Noto revealed that the micro blogging site was close to appointing someone new. Noto, who has performed the role for the past three months, told AdAge that ... Twitter close to hire chief marketing officerETTelecom.com all 5 news articles »

August 31, 2015 at 05:25AM | marketing - Google News
Twitter zeroes in on new chief marketing officer - The Drum
marketing - Google News

GRBJ: Muskegon management plant has new marketing plan - WZZM

GRBJ: Muskegon management plant has new marketing plan - WZZM | marketing - Google News | August 31, 2015 at 03:13AM

GRBJ: Muskegon management plant has new marketing plan WZZM (Grand Rapids Business Journal) -- A new marketing campaign is looking to increase engagement and new business development opportunities at a West Michigan-based wastewater management system. The Muskegon County Wastewater Management ...

August 31, 2015 at 03:13AM | marketing - Google News
GRBJ: Muskegon management plant has new marketing plan - WZZM
marketing - Google News

Phase 3 of robotics park set for November completion; marketing dollars may be cut - The Decatur Daily

Phase 3 of robotics park set for November completion; marketing dollars may be cut - The Decatur Daily | marketing - Google News | August 31, 2015 at 02:23AM

The Decatur Daily

Phase 3 of robotics park set for November completion; marketing dollars may be cut The Decatur Daily The third and final phase of the Alabama Robotics Technology Park outside Decatur is expected to be completed this fall. But whether marketing dollars to advertise the multi-million dollar facility to out-of-state companies stay in the state's budget ...

August 31, 2015 at 02:23AM | marketing - Google News
Phase 3 of robotics park set for November completion; marketing dollars may be cut - The Decatur Daily
marketing - Google News

Marketing aggravates obesity in Black children - atlantadailyworld

Marketing aggravates obesity in Black children - atlantadailyworld | marketing - Google News | August 30, 2015 at 08:47PM

atlantadailyworld

Marketing aggravates obesity in Black children atlantadailyworld “We see more of this [marketing] in our community in general…in the placement of billboards in our community, [and] the fact that there's less of the healthier products in our community,” said Vikki Lassiter, executive director of the African American ...

August 30, 2015 at 08:47PM | marketing - Google News
Marketing aggravates obesity in Black children - atlantadailyworld
marketing - Google News

Twitter CFO On Its Marketing Strategy; LinkedIn's Publishing Plans - AdExchanger

Twitter CFO On Its Marketing Strategy; LinkedIn's Publishing Plans - AdExchanger | marketing - Google News | August 31, 2015 at 01:03AM

Twitter CFO On Its Marketing Strategy; LinkedIn's Publishing Plans AdExchanger Ad Age tapped Twitter CFO Anthony Noto for an update on the firm's marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give people both the ...

August 31, 2015 at 01:03AM | marketing - Google News
Twitter CFO On Its Marketing Strategy; LinkedIn's Publishing Plans - AdExchanger
marketing - Google News