Disney 'unboxing' Star Wars franchise in 'unprecedented' marketing push - The Globe and Mail

Disney 'unboxing' Star Wars franchise in 'unprecedented' marketing push - The Globe and Mail | marketing - Google News | August 30, 2015 at 06:00PM

The Globe and Mail

Disney 'unboxing' Star Wars franchise in 'unprecedented' marketing push The Globe and Mail The company is launching the biggest unboxing event ever seen, live on YouTube this week, in a blockbuster marketing push for the newest merchandise in the Star Wars film franchise. Unboxing videos did not start out as advertising, per se. The trend ... and more »

August 30, 2015 at 06:00PM | marketing - Google News
Disney 'unboxing' Star Wars franchise in 'unprecedented' marketing push - The Globe and Mail
marketing - Google News