sexta-feira, 28 de agosto de 2015

Why The Best Chief Marketing Officer Might Not Be a Marketer: Introducing the ... - Huffington Post

Why The Best Chief Marketing Officer Might Not Be a Marketer: Introducing the ... - Huffington Post | marketing - Google News | August 28, 2015 at 05:17PM

Why The Best Chief Marketing Officer Might Not Be a Marketer: Introducing the ...
Huffington Post
The CMO has always been responsible for corporate positioning, product marketing, demand generation, etc. However, the scope of a typical CMO's role has greatly expanded over the years and now encompasses more influence and responsibility than ever.


August 28, 2015 at 05:17PM | marketing - Google News
Why The Best Chief Marketing Officer Might Not Be a Marketer: Introducing the ... - Huffington Post
marketing - Google News

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