De Beers to reinvest in marketing - BDlive

De Beers to reinvest in marketing - BDlive | marketing - Google News | August 26, 2015 at 02:04AM

BDlive

De Beers to reinvest in marketing BDlive The company said it would launch so-called category marketing, where it promotes diamond jewellery in general rather than just its own branded gems. Challenged by other luxury products such as handbags and iPads, the diamond industry is seeking to ... and more »

August 26, 2015 at 02:04AM | marketing - Google News
De Beers to reinvest in marketing - BDlive
marketing - Google News