CMO Today: Burger King Extends Marketing Olive Branch to McDonald's - Wall Street Journal (blog)

CMO Today: Burger King Extends Marketing Olive Branch to McDonald's - Wall Street Journal (blog) | marketing - Google News | August 26, 2015 at 09:02AM

Wall Street Journal (blog)

CMO Today: Burger King Extends Marketing Olive Branch to McDonald's Wall Street Journal (blog) “Would you like to join me in this viral marketing stunt?” apparently. CMO Today reports that Burger King is requesting that McDonald's join it to fuse the Whopper and the Big Mac into the “McWhopper” in commemoration of “Peace Day,” which is observed ... and more »

August 26, 2015 at 09:02AM | marketing - Google News
CMO Today: Burger King Extends Marketing Olive Branch to McDonald's - Wall Street Journal (blog)
marketing - Google News