MasterCard Uses a Command Center to Track Its Marketing Spend - Fortune

MasterCard Uses a Command Center to Track Its Marketing Spend - Fortune | marketing - Google News | January 29, 2016 at 10:01AM

Fortune

MasterCard Uses a Command Center to Track Its Marketing Spend Fortune The idea of a command center to track marketing spending in real time is still novel, though other Fortune 500 companies (Cisco CSCO -1.39% , PepsiCo PEP 1.57% , Salesforce CRM -2.58% ) have experimented with it. The suite has already paid dividends ...

January 29, 2016 at 10:01AM | marketing - Google News
MasterCard Uses a Command Center to Track Its Marketing Spend - Fortune
marketing - Google News