What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens - Huffington Post

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens - Huffington Post | marketing - Google News | January 28, 2016 at 12:06PM

Huffington Post

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens Huffington Post From a marketing perspective, it's been fascinating to watch. Traditionally, partnerships, sponsorships, and merchandizing (to an extent) should reinforce the core values of the brand, make sense within the brand narrative, and reflect positively on ... and more »

January 28, 2016 at 12:06PM | marketing - Google News
What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens - Huffington Post
marketing - Google News