ANA Masters Of Marketing: Are Marketers Missing The Forest For The Trees? - AdExchanger

ANA Masters Of Marketing: Are Marketers Missing The Forest For The Trees? - AdExchanger | marketing - Google News | March 04, 2016 at 02:30PM

ANA Masters Of Marketing: Are Marketers Missing The Forest For The Trees? AdExchanger Marketers need to push themselves and their agencies to be accountable for sales, not false metrics often used as proxies for actual sales, said speakers at the ANA's Masters of Marketing conference in Orlando, Fla., this week. “My No. 1 goal is to ...

March 04, 2016 at 02:30PM | marketing - Google News
ANA Masters Of Marketing: Are Marketers Missing The Forest For The Trees? - AdExchanger
marketing - Google News