Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers - Adweek

Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers - Adweek | marketing - Google News | March 03, 2016 at 09:04AM

Adweek

Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers Adweek And while Palmer's plan is a deft mix of marketing and new product development, the whole thing can really be boiled down to three words: lure more millennials. Make that rich millennials. Actually, make it rich, female millennials. An Aston Martin ... and more »

March 03, 2016 at 09:04AM | marketing - Google News
Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers - Adweek
marketing - Google News