General Mills eschews marketing norms in a bid to make its brands 'ageless' - The Drum

General Mills eschews marketing norms in a bid to make its brands 'ageless' - The Drum | marketing - Google News | June 23, 2016 at 06:33AM

The Drum

General Mills eschews marketing norms in a bid to make its brands 'ageless' The Drum A rap album and a dried pasta product aimed at mums might sound like a bizarre combination but at General Mills taking an "ageless" approach to its marketing sent sales of its Hamburger Helper brand up by 30 per cent. The maker of Lucky Charms and ...

June 23, 2016 at 06:33AM | marketing - Google News
General Mills eschews marketing norms in a bid to make its brands 'ageless' - The Drum
marketing - Google News