Is Branded Virtual Reality Content the Next Frontier in Marketing? - Wall Street Journal

Is Branded Virtual Reality Content the Next Frontier in Marketing? - Wall Street Journal | marketing - Google News | June 23, 2016 at 02:00PM

Wall Street Journal

Is Branded Virtual Reality Content the Next Frontier in Marketing? Wall Street Journal Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it's no surprise that the two collided during the Cannes Lions advertising festival in France this week. VR was a popular talking point among ad agency ... and more »

June 23, 2016 at 02:00PM | marketing - Google News
Is Branded Virtual Reality Content the Next Frontier in Marketing? - Wall Street Journal
marketing - Google News