Marketing ROI: 9 Steps to a Better Measure - Business 2 Community

Marketing ROI: 9 Steps to a Better Measure - Business 2 Community | marketing - Google News | June 25, 2016 at 11:07AM

Business 2 Community

Marketing ROI: 9 Steps to a Better Measure Business 2 Community When I used to work for a direct marketing consulting firm, we'd estimate ROI assuming a 1%, 2%, and 5% response rate. But, it's a total crap shoot as to whether we'd reach those rates or even exceed them. Even if we had experience working projects for ...

June 25, 2016 at 11:07AM | marketing - Google News
Marketing ROI: 9 Steps to a Better Measure - Business 2 Community
marketing - Google News