Marketing Minutes: Marketing to multiple generations
Rental Pulse A slightly younger demographic than baby boomers, this generation tends to use technology more frequently and they are more active with smartphones and social media. A marketing strategy to this generation might be a combination of traditional ... |
Northeast Mississippi Daily Journal |
TPSD seeks to retain, recruit families with marketing efforts
Northeast Mississippi Daily Journal Coon shoots a video with Tupelo Middle School students from Amy Johnson's Publications and Productions class, for a district production on proper behavior during a football game. Adam Robison | BUY AT PHOTOS.DJOURNAL.COM. |
Entrepreneur |
How Franchisees Can Build an Effective Social Media Marketing Strategy
Entrepreneur If you own a franchise, you've probably struggled to find ways to differentiate your business from other franchises. That's because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps ... |
Forbes |
The Rise Of Direct-To-Consumer Marketing - Forbes
Forbes Direct-to-consumer marketing is a big win for branded manufacturers that no longer need to sell through the middleman. |
Stuff.co.nz |
Genesis Energy confuses customers with marketing stunt cheque
Stuff.co.nz A "confusing" marketing stunt by a major energy provider has fallen flat with many of its customers. Genesis Energy attached a "cheque" valued at $1.20 - equivalent to an hour's worth of power during winter - to a recent letter sent out to customers. |
Mankato Free Press |
It's time for some extreme marketing
Mankato Free Press Sure, there's always been some activities that easily qualified as high-risk, grueling endeavors. Bullfighting, a road race up Pike's Peak, the Running of the Bulls. The ultimate extreme sport had to have been gladiators entering a coliseum where ... |
Forbes |
The Rise Of Direct-To-Consumer Marketing
Forbes Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it's important to understand the benefits it offers and how you can begin making the ... |
University of Missouri officials defend marketing contract
Seattle Times KANSAS CITY, Mo. (AP) — University of Missouri officials are defending their decision to spend $1.27 million to have a Philadelphia-based firm market the system's flagship Columbia campus. The Columbia Tribune reports that the university system's ... |
Forbes |
Eight Steps To Develop And Maintain Your Content Marketing Strategy
Forbes Comprehensive marketing campaigns can have 10 to 30+ individual content-related tactics that need to be executed to make them integrated and cohesive campaigns. These content-driven tactics are usually being executed in tandem to ensure all the pieces ... |
The Real Deal Magazine |
Commercial meets residential: a marketing strategy unfolds
The Real Deal Magazine Office buildings are starting to offer valet services and bars; commercial brokers are selling homes; and residential brokerages are launching commercial divisions within their firms. The crossover is impacting marketing — or at least, industry ... |
Las Vegas Review-Journal |
Get ready for 'HyperVegas,' the next phase in Las Vegas marketing
Las Vegas Review-Journal While initially promoted as a look at R&R's upcoming marketing strategy, the explanation of the plan evolved into how Las Vegas is going to be different with major-league sports and new convention facilities in the mix. Las Vegas already has seen more ... |
Forbes |
The Rise Of Direct-To-Consumer Marketing
Forbes Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it's important to understand the benefits it offers and how you can begin making the ... |
Small Business Trends |
Update Your Online Marketing Strategy with These 10 Tips
Small Business Trends In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by ... |
Forbes |
The 4 Types Of Marketing Roles In Tech
Forbes For the past several years, I've been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view ... |
REI's Marketing Team Is Challenging the Wellness Industry To Tackle Gender Parity
Forbes Through a lens of gender parity, Swapp and her team started looking at the inner workings of REI including their product, content producers, and—you guessed it—they way they portrayed women in marketing campaigns (or didn't portray them at all ... |
Forbes |
The 4 Types Of Marketing Roles In Tech
Forbes For the past several years, I've been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view ... |
Mashable |
This online marketing course lets you interact with real instructors
Mashable The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. The not-so-good news: managing your own personal website and social media account won't exactly prepare ... |
Forbes |
The Rise Of Direct-To-Consumer Marketing
Forbes Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it's important to understand the benefits it offers and how you can begin making the ... |
Forbes |
If Marketing Analytics Improve ROI, Why Don't Marketers Make The Commitment?
Forbes A new study conducted by Forbes CMO Practice and Neustar shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement (MPM) are three times more likely to exceed their growth plans by 25%. |
Marketing Week |
Marketoonist on artificial intelligence
Marketing Week Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership ... |
Bangkok Post |
Baidu bullish on marketing service
Bangkok Post Baidu, China's biggest search engine, has chosen Thailand as a base to expand its digital marketing business, citing the rise of Chinese tourism in the country. Called Baidu Access, the company's new consulting and digital marketing service was ... |
Behind the Bunny Brand: Reflections on Hugh Hefner's Marketing Legacy
Inc.com Adult media mogul Hugh Hefner passed away yesterday at the ripe old age of 91, leaving behind a powerful marketing legacy for business owners and entrepreneurs to admire and learn from. Hefner launched his iconic adult entertainment magazine, ... |
Forbes |
Eight Steps To Develop And Maintain Your Content Marketing Strategy
Forbes Comprehensive marketing campaigns can have 10 to 30+ individual content-related tactics that need to be executed to make them integrated and cohesive campaigns. These content-driven tactics are usually being executed in tandem to ensure all the pieces ... |
VentureBeat |
The straight line from marketing analytics to conversion (VB Live)
VentureBeat The amount of customer data marketers can get their hands on has exploded; we understand what they do, and when and where they do it, but now we can figure out what they want. And when you give it to them, you've got their loyalty for life. Find out ... |
University of Missouri hires marketing firm for $1.3 million
Columbia Daily Tribune KANSAS CITY — Marketing and branding the University of Missouri was the big item on the Board of Curators agenda Friday. First they heard a report from UM System President Mun Choi, calling from South Korea, who told the board he had signed ... |
KUTV 2News |
5 Digital Marketing Stats that Will Surprise You (And Might Make You Rethink Your Strategy
KUTV 2News The digital marketing landscape is constantly evolving, and the latest crop of measurements hints at what channels and mediums will be important moving forward. They're interesting tidbits for consumers to think about, but they're essential knowledge ... |
Entrepreneur |
How Franchisees Can Build an Effective Social Media Marketing Strategy
Entrepreneur If you own a franchise, you've probably struggled to find ways to differentiate your business from other franchises. That's because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps ... |
Marketing Week |
Marketoonist on artificial intelligence
Marketing Week Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership ... |
