Preparing for GDPR has completely changed Lloyds' digital marketing strategy - The Drum

Preparing for GDPR has completely changed Lloyds' digital marketing strategy - The Drum | marketing - Google News | September 27, 2017 at 04:22AM

The Drum

Preparing for GDPR has completely changed Lloyds' digital marketing strategy The Drum Two years into preparing for the May 2018 GDPR deadline, Lloyds Banking Group has overhauled its CRM strategy across its major brands to focus on 'how to' content rather than product marketing. For example, in the run up to Christmas, Lloyds might have ... and more »

September 27, 2017 at 04:22AM | marketing - Google News
Preparing for GDPR has completely changed Lloyds' digital marketing strategy - The Drum
marketing - Google News