Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness - Adweek

Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness - Adweek | marketing - Google News | September 27, 2017 at 11:30AM

Adweek

Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness Adweek As addressable advertising continues to expand, Nielsen is making a move to bolster its marketing effectiveness, acquiring marketing intelligence software provider Visual IQ. By getting its hands on Visual IQ's multitouch attribution advertising model ... and more »

September 27, 2017 at 11:30AM | marketing - Google News
Nielsen Is Buying Visual IQ to Boost Its Marketing Effectiveness - Adweek
marketing - Google News