PennLive.com |
After Trump calls for boycott, experts say NFL faces marketing challenges -- but not doom
PennLive.com Nicole Melton, an assistant sports marketing professor at UMass, said the NFL's dip in ratings sits in line with television viewership data as a whole. She said the societal trend of cord-cutting -- not the anthem protests -- serves as the largest ... |
September 29, 2017 at 01:15PM | marketing - Google News
After Trump calls for boycott, experts say NFL faces marketing challenges -- but not doom - PennLive.com
marketing - Google News
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