The pros and cons of marketing operations as a corporate vs. field function - MarTech Today

The pros and cons of marketing operations as a corporate vs. field function - MarTech Today | marketing - Google News | February 23, 2018 at 03:29PM

MarTech Today

The pros and cons of marketing operations as a corporate vs. field function MarTech Today Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute ...

February 23, 2018 at 03:29PM | marketing - Google News
The pros and cons of marketing operations as a corporate vs. field function - MarTech Today
marketing - Google News