Blockchain Is Magic for Influencer Marketing, But in a Bad Way - Adweek

Blockchain Is Magic for Influencer Marketing, But in a Bad Way - Adweek | marketing - Google News | May 16, 2018 at 10:00AM

Adweek

Blockchain Is Magic for Influencer Marketing, But in a Bad Way Adweek The blockchain value proposition is that ad fraud and a confused and complicated marketplace prevent brands from running successful influencer marketing campaigns, and that blockchain solves these problems through price transparency and better metrics ...

May 16, 2018 at 10:00AM | marketing - Google News
Blockchain Is Magic for Influencer Marketing, But in a Bad Way - Adweek
marketing - Google News