Grab's early approach to marketing – speak at 'any conference that would have us' - Mumbrella Asia

Grab's early approach to marketing – speak at 'any conference that would have us' - Mumbrella Asia | marketing - Google News | May 16, 2018 at 12:57AM

Mumbrella Asia

Grab's early approach to marketing – speak at 'any conference that would have us' Mumbrella Asia Ride-hailing app Grab's Cheryl Goh has revealed the frugal marketing approach adopted by the firm – now a billion-dollar unicorn company – in its early days when there was little money in the coffers to spend on campaigns. Speaking at the Tech in Asia ...

May 16, 2018 at 12:57AM | marketing - Google News
Grab's early approach to marketing – speak at 'any conference that would have us' - Mumbrella Asia
marketing - Google News