Why You Need A Persona-Based Content Marketing Strategy - Marketing Land

Why You Need A Persona-Based Content Marketing Strategy - Marketing Land | marketing - Google News | May 04, 2015 at 10:09AM

Marketing Land

Why You Need A Persona-Based Content Marketing Strategy Marketing Land You've heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer's journey. However, to create content ...

May 04, 2015 at 10:09AM | marketing - Google News
Why You Need A Persona-Based Content Marketing Strategy - Marketing Land
marketing - Google News