Coca-Cola gets total-marketing balance - Warc

Coca-Cola gets total-marketing balance - Warc | marketing - Google News | January 24, 2016 at 09:02PM

Coca-Cola gets total-marketing balance Warc "Total marketing" essentially grounds general-market campaigns in various demographic and ethnic insights; by contrast, the multicultural approach favours reaching out to different pockets – African-Americans, Hispanic-Americans and Asian-Americans ...

January 24, 2016 at 09:02PM | marketing - Google News
Coca-Cola gets total-marketing balance - Warc
marketing - Google News