Have a Coke and a Smile and Some Product-Centric Marketing - AdAge.com (blog)

Have a Coke and a Smile and Some Product-Centric Marketing - AdAge.com (blog) | marketing - Google News | January 25, 2016 at 08:59AM

Marketing

Have a Coke and a Smile and Some Product-Centric Marketing AdAge.com (blog) As our E.J. Schultz reported last week, this is the first major move by Marcos de Quinto, who stepped into the role of global chief marketing officer a year ago and has been quietly working in the background for months. In short, Coke is ditching the ... Coca-Cola cuts sugar in Coke Life amid dwindling salesMarketing Q&A: Behind Coke's 'one brand'AdNews all 31 news articles »

January 25, 2016 at 08:59AM | marketing - Google News
Have a Coke and a Smile and Some Product-Centric Marketing - AdAge.com (blog)
marketing - Google News