Inside 'The X-Files' Revival's 201-Day Marketing Plan - TheWrap

Inside 'The X-Files' Revival's 201-Day Marketing Plan - TheWrap | marketing - Google News | January 24, 2016 at 05:04PM

TheWrap

Inside 'The X-Files' Revival's 201-Day Marketing Plan TheWrap Fox's Chief Marketing Officer Angela Courtin — who joined the network in July from Relativity Media — walked us through her promotion strategy for the limited-run return. The complex campaign was simplified by what Courtin was happy to call “really ...

January 24, 2016 at 05:04PM | marketing - Google News
Inside 'The X-Files' Revival's 201-Day Marketing Plan - TheWrap
marketing - Google News