domingo, 24 de janeiro de 2016

Marketers: Personalization will become a science this year - VentureBeat

Marketers: Personalization will become a science this year - VentureBeat | marketing - Google News | January 24, 2016 at 04:01PM

VentureBeat

Marketers: Personalization will become a science this year
VentureBeat
It's 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.


January 24, 2016 at 04:01PM | marketing - Google News
Marketers: Personalization will become a science this year - VentureBeat
marketing - Google News

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