B2B Executives Focus on the Customer in Marketing Technology Spend - eMarketer

B2B Executives Focus on the Customer in Marketing Technology Spend - eMarketer | marketing - Google News | April 28, 2016 at 12:17AM

PCMag India

B2B Executives Focus on the Customer in Marketing Technology Spend eMarketer Customer centricity, a philosophy built around identifying and targeting a company's most profitable customers to drive growth, has earned a growing following among those in the B2B sector. According to a research from marketing automation firm Squiz ... Data-Driven CRM Allows Marketers to Reclaim Agility, Dexterity and ControlBusiness 2 Community all 5 news articles »

April 28, 2016 at 12:17AM | marketing - Google News
B2B Executives Focus on the Customer in Marketing Technology Spend - eMarketer
marketing - Google News