Baseball|Sons Make Marketing Deal to Perpetuate Yogi Berra's Legacy
New York Times A new deal between Yogi Berra's estate and Steiner Sports Marketing raises a question often asked after a celebrity dies: How potent will his name continue to be? “That's a good question,” Tim Berra, one of Yogi's three sons, said by telephone Tuesday. |
April 26, 2016 at 08:59PM | marketing - Google News
Baseball|Sons Make Marketing Deal to Perpetuate Yogi Berra's Legacy - New York Times
marketing - Google News
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